In case you missed them, expert presentations and webinars on the topic of content inventories, audits, and matrixes.


On-demand webinars by Paula Land of Content Insight.

Content Inventory to Content Insight: Understanding content inventories, audits, and analysis

Web Content Strategy: Understanding Content Inventories & Audits

How to Perform a Content Audit and Extract Meaningful Insights

The role of content in customer experience

Paula Land
October 2015

Presented at Information Development World. This presentation addresses how customer experience with content can affect brand loyalty and explains how to audit content against user personas and the user journey to maximize positive content experiences.

The Next Generation of Content Strategy: A Performance-Driven Model

Kevin P Nichols and Paula Land
September 2, 2015

This deck accompanied a Confab Intensive workshop presented on Sept 2, 2015 by Kevin Nichols and Paula Land in which attendees learned how to assess content, create a performance-driven content process, and establish governance mechanisms for ongoing management and optimization.

The Mysterious Art of the Content Inventory

Deane Barker, Blend Interactive
August 16, 2011

From the Content Management Practice Director at Blend Interactive, this presentation from the Gilbane Conference in 2010 addresses the reasons you might conduct a content inventory, the different types, the information to track, and some of the challenges you might face.

Inventory to Insight: Understanding Content Inventories, Audits, and Analysis

Paula Land
July 22, 2014

Slides from a webinar sponsored by AuthorIt and presented at the Portland Content Strategy Meetup, July 17, 2014.

Introduction to Content Inventories and Audits

Paula Land

Introduction to the what, when, why, where, and who of conducting website content inventories and audits, with tips on auditing for content quality, performance, and competitive advantage.

What's the Matrix? The Content Matrix Deconstructed

Sarah Beckley
February 24, 2012

Presented at the Intelligent Content conference, this presentation demystifies the content matrix. How it is different from a content inventory or a content audit? When, where, how, and why do you create a matrix? Includes advice about how to make your Excel documents work better for stakeholders.

Audit, Plan, Build, Grow: A Methodology for Content Strategy

Jeffrey MacIntyre, Predicate
June 8, 2010

Included in an overview of content strategy methodology are descriptions of the content inventory and audit and the what/why/how of these parts of the overall process. Presented at Web Content Conference, Chicago, 2010.